Circular living, locally
Discover local ways to repair, reuse, refill and share, and see how small actions can add up to something bigger.
Mend what is broken instead of replacing it.
Give good things a second life.
Bring your own container and skip the packaging.
Borrow, swap and pass things on.
Make your effort visible.
The idea
Like kintsugi, the Japanese art of repairing broken ceramics with gold, Loop You sees value in what’s mended. Every small action adds a line of gold, and together they close bigger loops.
We care about repair rather than replacement, and about taking part rather than feeling guilty.
How it works
This is the experience we are developing. It is not live yet.
01 · Discover
People discover relevant local opportunities to repair, reuse, refill or share.
02 · Take action
People take part in a circular activity, possibly through a time-limited local challenge.
03 · Make it visible
Actions can be recorded and, where appropriate, verified, helping build a picture of individual and community participation.
Your reuse identity
Six reuse identities make circular living more personal. A short quiz in the Loop You app suggests the one that fits you best, with perhaps a touch of another. The app is still in testing and is not open to the public yet.
Why now
People want to make more sustainable choices, but local opportunities can be scattered across businesses, community groups and information sources. Loop You is exploring how to make them easier to discover and participation easier to see.
This is our working hypothesis, which we are testing.
Value lost
The Circularity Gap Report 2026 puts the “Value Gap” of today’s linear economy at €25.4 trillion (± 4.7 trillion), against €82.6 trillion of global GDP. The report calls this an initial, indicative estimate, not money that could simply be recovered.
Ireland’s strategy
Ireland’s Circular Economy Strategy 2026–2028 sets out national measures, including a National Pilot Repair Voucher Scheme to be rolled out by 2027 and a target to reach a 12% circular material use rate by 2030.
Right to repair
Irish regulations that took effect on 31 July 2026 introduced repair obligations for manufacturers of specified goods, subject to the applicable conditions.
Everyday participation
EPA-funded research into Irish small and medium-sized enterprises found that engagement with circular business models remains limited, while identifying interest and barriers to wider adoption. It gives context for exploring how local circular opportunities could be easier to find and join. It does not show that Loop You will solve these barriers.
For businesses and community groups
Loop You is exploring how local businesses and community organisations can connect people with circular opportunities and make participation more visible. We’re speaking with organisations in Dublin to understand what would make involvement practical and valuable.
Early stage
Loop You is at an early stage. We’re speaking with people, local businesses and community organisations in Dublin to understand what would make circular participation easier and more valuable.
Tell us what you would find useful, and what gets in the way today.
Café, repairer, refill shop, charity shop, community group or council: tell us about your place and what a partnership would need to look like.
Email us at this address. Please say whether you are writing as an individual or an organisation. We would like to hear your views or talk about possible involvement. There is nothing to sign up for yet.